The Main Benefits of Trademark Registration
If you want to secure your business identity, have commercial advantage and market position, then you need to register your trademark. And these benefits can be affordably and quickly gained through this means. If you want to secure your intellectual property rights, you need to know the importance of having a trademark. There are a lot of exclusive rights afforded to the owner of a registered trademark. Below are some of the reasons why trademark registration is very important.
You have exclusivity if you register your trademark, and this is the main benefit of doing so. IF you have a brand or logo, then you have exclusive rights to these if your trademark is registered. Since you are the official owner of your brand by virtue of your registered trademark, then nobody else can use that brand or anything similar to it of the same products. If someone misrepresents or breaks your intellectual property rights then you have all the protection you can get since this trademark is protected.
You can take legal action against a person or company who violates your trademark rights. People will know that you have rights over your trademark if you have trademark registration. You can seek legal action in a federal court if a third party uses your trademark without consent.
Now that your brand is secured by trademark registration, you can then build the reputation of your business in the marketplace with a reliable legal foundation. You can create better brand awareness in countries where the mark is registered in. Trademark registration also increases the life span of your business which means that the trust of customers in your company also increases.
With trademark registration, you can have nationwide and international priority. Because of your priority, you will be provided with more extensive trademark protection and exclusive international ownership of the trademark. Filing for trademark application will protect the priority date for the future security of your trademark. This priority date is the date of first use of the trademark in trade that provides you with nationwide and international priority, with exception to companies that incorporated and filed a trademark before you.
You will have the right to use the “R” symbol once you have registered your trademark. Registration and protection is afforded to brands with the R symbol. It is only companies that have legally registered that are allowed to use the symbol, and you can be subject to legal action if you use it inappropriately.
Trademark registration allows you to control your domain names and similar URL registrations. You can then avoid using a similar www domain name with it. If you already have a domain name, and a business name, it is still necessary to register your trademark and get all the benefits.